The Challenge

Borrasca's packaging already had strong shelf presence, driven by its distinctive glitter-inspired label treatments and bold visual personality. The challenge was to create a campaign that amplified these unique packaging elements while increasing brand visibility, strengthening product recognition, and helping the brand stand out in a highly competitive retail environment.

The Approach

I developed a campaign that embraced Borrasca's signature glitter-like labeling as a core visual asset rather than simply a packaging detail. The creative system extended the shimmering textures, reflective effects, and premium aesthetic across campaign materials to create a cohesive brand experience. Bold typography, vibrant color applications, and product-focused compositions were used to reinforce shelf impact while highlighting the brand's energetic and approachable character. The resulting creative translated the packaging's distinctive look into a scalable visual language across digital and retail touchpoints.

The Outcome

The campaign successfully elevated the brand's presence by creating a stronger connection between the product packaging and the broader customer experience. By building the creative around Borrasca's most recognizable visual feature, the campaign increased brand consistency, improved product visibility, and reinforced recognition at the point of purchase.

Results

• Strengthened shelf presence through a campaign that amplified the brand's existing visual equity.

• Increased product visibility and recognition across retail environments.

• Created a cohesive connection between packaging design and marketing communications.

• Enhanced the premium perception of the brand through a distinctive visual system.

• The packaging and campaign creative have demonstrated lasting effectiveness, with Borrasca products continuing to maintain strong visibility and recognition in stores long after launch.

This project showcases how thoughtful packaging-inspired design can extend beyond the bottle, creating a memorable brand experience that continues to resonate with customers at retail.