Borrasca Campaign

Overview

This concept blends shimmering metallic, bold blues, powerful blacks, and radiant pinks, channeling the energy of chic cocktail lounges. The fun glitzy typography makes it effortlessly stylish and endlessly social—modern glamour at its finest.

The Customer

Those who enjoy fancy cocktails, primarily female. Customers who purchase lifestyle-forward  brands such as Belvedere, Grey Goose, Chopin, or Roberto Cavalli, but at a lower price point.