Borrasca Campaign
This concept blends shimmering metallic, bold blues, powerful blacks, and radiant pinks, channeling the energy of chic cocktail lounges. The fun glitzy typography makes it effortlessly stylish and endlessly social—modern glamour at its finest.
TARGET CUSTOMER
Vodka: Those who enjoy fancy cocktails, primarily female. Customers who purchase lifestyle-forward brands such as Belvedere, Grey Goose, Chopin, or Roberto Cavalli, but at a lower price point.
Outcome
These designs were used across all platforms; InStore Display, Web, and Email. The Signage pieces are currently in use at the Total Wine & More stores.