Valentine’s Day Campaign 2026 for Total Wine & More

Challenge

Valentine's Day represents one of the biggest seasonal retail moments of the year, creating an opportunity to inspire gift discovery while standing out in a crowded marketplace. The challenge was to develop a campaign that captured the excitement and emotion of the holiday while helping customers easily find meaningful gifts for every relationship and celebration style.

The Approach

I created a vibrant, customer-focused campaign built around the themes of connection, celebration, and thoughtful gifting. The visual system combined romantic color palettes, engaging lifestyle imagery, and clear promotional messaging to guide customers through curated gift collections across digital and print channels. Designs were optimized to create a seamless experience across web, email, social media, and in-store marketing materials.

The Outcome

The campaign successfully drove seasonal engagement by creating a cohesive and memorable Valentine's Day shopping experience. Through strategic creative execution and consistent branding, the campaign increased visibility of featured products, supported promotional sales efforts, and encouraged customer exploration across multiple touchpoints.

Results

• Increased engagement with Valentine's Day promotional content across digital channels.

• Boosted visibility of featured gift collections and seasonal product offerings.

• Delivered a consistent omnichannel experience across web, email, social, and retail environments.

• Strengthened brand presence during a key seasonal sales period through cohesive creative storytelling.

• The Valentine’s Day Campaign made a revenue of $276k which was +31% vs LY.

Project created as part of a seasonal marketing initiative and showcased here as a portfolio case study.