AI Imagery use for Total Wine & More
Over the past year, there was a focused push at Total Wine & More to explore AI‑generated imagery using Midjourney as a way to elevate digital storytelling and improve creative efficiency. I led the application of this approach by developing AI‑driven visuals for the Expert Picks landing pages and Cocktailing Guide pages,
Throughout the process, I collaborated closely with partners and leadership, using design rationale and visual proof points to build confidence in the work. During a presentation of the Expert Picks mockups, a Director remarked, “This was exactly what we were looking for,” reinforcing that the direction not only met creative expectations but also aligned with broader business and content goals.
This effort positioned AI imagery as a credible, repeatable tool within the organization, demonstrating leadership through innovation, clear communication, and the ability to guide new creative methodologies from concept to adoption.

